What is the main concept discussed in the book 'Start With Why' by Simon Sinek?

Start With Why - The Golden Circle

The main concept discussed in the book 'Start With Why' by Simon Sinek is the idea of starting with the 'Why' before the 'How' and 'What.' Sinek introduces the concept of the Golden Circle, with 'Why' at the core, followed by 'How' in the middle ring, and 'What' in the outer ring. He emphasizes that great leaders and successful organizations focus on communicating their 'Why'—their purpose or belief—before delving into the 'How' and 'What' of their actions.

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