What are the key differences between 'What,' 'How,' and 'Why' in the context of leadership and communication?

Distinguishing 'What,' 'How,' and 'Why'

What: The Tangible Outcome

The 'What' represents the tangible products, services, or actions that an individual or organization offers. It is the most visible aspect of their work and the easiest to communicate.

How: The Process and Approach

The 'How' outlines the processes, strategies, or methods employed to deliver the 'What.' It delves into the uniqueness or value proposition of the approach taken.

Why: The Purpose and Belief

'Why' delves into the deeper purpose, cause, or belief that motivates actions. It inspires and resonates with people on an emotional level, driving loyalty and commitment.

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