What are the psychological tactics used to steal focus?

Psychological Tactics for Capturing Attention

Psychological tactics are employed to steal focus and maintain engagement with online content. One common tactic is the use of notifications and alerts, designed to trigger a quick response from users and keep them constantly connected to their devices. Additionally, the concept of variable rewards, where users receive unpredictable stimuli or rewards, enhances the addictive nature of certain platforms and encourages habitual use.

Creating FOMO and Social Comparison

Platforms also leverage the fear of missing out (FOMO) and social comparison to manipulate users' emotions and compel them to stay engaged. By showcasing curated content that highlights others' seemingly perfect lives or experiences, users may feel inadequate or compelled to seek validation through continued interaction, perpetuating the cycle of attention theft.

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