I Chose and I Believe That It Will Come — Turning Expectation into Execution
Nadia had the quote taped to her monitor: I chose and I believe that it will come. For a while, belief felt electric. Then life happened—emails, errands, a rough week—and the “coming” didn’t. When she finally shipped her first product, it wasn’t because the mantra suddenly turned magic. It happened the week she added three missing pieces: a specific weekly goal, a WOOP worksheet that named her biggest obstacle (evening fatigue), and an if-then plan: If it’s 7:30 p.m., then I’ll set a 25-minute timer and storyboard one screen. The belief never left; it just became a starter pistol for behavior. That’s the quiet, practical power of expectation when it’s paired with plans that make action automatic. [1][4][5][6] Stanford Medicine+3Simply Psychology+3Cancer Control+3
TL;DR: Belief influences attention, persistence, and interpretation (self-fulfilling pathways), but it produces results when operationalized via WOOP (mental contrasting), implementation intentions (if-then plans), and specific, challenging goals with feedback. [1][5][4][6] Stanford Medicine+3Simply Psychology+3Taylor & Francis Online+3
Early CTA: Turn your belief into a 10-minute plan: Download the Belief-to-Behavior Starter Kit (WOOP + if-then templates).
Belief as Expectation (Not Magic)
Psychology calls this the self-fulfilling prophecy: when expectations shape behaviors—what we notice, how long we persist, which interpretations we choose—so that outcomes drift toward the original belief. Importantly, it isn’t mysticism; it’s behavior and feedback loops. Hold a strong expectation, and you’re more likely to take the micro-actions that confirm it (and ignore the ones that don’t). [1][2] Simply Psychology+1
Why this matters for your mantra: “I chose and I believe that it will come”“I chose and I believe that it will come” becomes powerful when you can answer, “Which behaviors will that belief make more likely—today?”
What the Science Says (Fast, Plain English)
- Self-efficacy (Bandura): This is your belief that you can execute the actions required for a result. High self-efficacy predicts greater effort, resilience, and recovery from setbacks. It grows through mastery experiences—small wins that prove capacity. [7] PMC
- Optimism: Tends to correlate with better health and adherence, likely via coping behaviors and reduced stress load—but optimism is not a substitute for plans. [8][9] PMC+1
- Goal-setting theory (Locke & Latham): Specific, challenging goals outperform “do your best,” especially with feedback. Vague hopes invite vague efforts. [6] Stanford Medicine
- Mental imagery/mental practice: Helpful when it rehearses process steps, not just success scenes. Best paired with action plans. [10][11] ScienceDirect+1
- Mental contrasting (WOOP/MCII): Purely positive fantasizing can reduce effort; contrasting the wish with the obstacle + planning the response (if-then) increases follow-through. [3][5] University of Hamburg - Psychology+1
- Implementation intentions (if-then plans): “If situation Y, then I will do X.” Robust evidence shows these dramatically raise the odds you act at the right moment. [4][11] Cancer Control+1
Pull-quote: Belief sets direction; plans set traction.
[FIGURE: Belief-to-Behavior funnel — Belief → Expectation → Specific Goal → WOOP → If-Then Plan → Action → Feedback.]
From Belief to Behavior — The 4-Step Plan
Step 1 — Choose a Specific, Challenging Goal (15 minutes)
- Pick one 4-week outcome you control (e.g., “Publish 4 videos,” not “Go viral”).
- Define ‘done’ metrics (e.g., 4 scripts, 4 edits, 4 uploads).
- Add difficulty that stretches, not snaps. If current is 0 → aim for 4, not 12.
- Schedule weekly feedback (Friday 30 minutes: review progress vs target).
Why this matters: Specific/challenging goals focus attention and effort; “do your best” lacks a reference and underperforms. [6] Stanford Medicine
Pitfall: Goal sprawl—keep one flagship goal to prevent plan dilution.
Step 2 — WOOP It (Mental Contrasting with Implementation Intentions) (10 minutes)
- Wish: “Ship 4 videos in 4 weeks.”
- Outcome: “Portfolio growth + 2 inbound leads.”
- Obstacle (inner): “Evening fatigue; doom-scrolling at 8 p.m.”
- Plan (if-then): “If it’s 7:30 p.m., then I set a 25-minute timer, open the storyboard doc, and draft one scene.”
Why this matters: Positive fantasizing can sap effort; contrasting the wish with the real obstacle restores energy for action. Adding if-then planning pre-loads the response when the obstacle appears. [3][5][4] University of Hamburg - Psychology+2Taylor & Francis Online+2
[FIGURE: WOOP worksheet with filled example.]
Step 3 — Build If-Then Plans for Critical Moments (10 minutes)
Create 5–7 triggers that cover the week’s bottlenecks:
- If it’s 7:30 p.m. then 25-minute storyboard.
- If I finish dinner then set phone in another room.
- If my brain says “Too tired” then walk 5 minutes + open editor.
- If I miss a session then I schedule a catch-up at Saturday 11 a.m.
Why this matters: Implementation intentions reliably help people translate intentions into action by automating cue-response links. [4][11] Cancer Control+1
Pro tip: Use phone alarms or calendar “Y-triggers” named exactly (“7:30 Storyboard Start”).
[FIGURE: If-Then map linking triggers to micro-actions.]
Step 4 — Create Feedback Loops That Grow Self-Efficacy (weekly, 20 minutes)
- Track visible wins: sessions completed, files exported, minutes of deep work.
- Run a micro-retro: What cue worked? What obstacle hit? What is next week’s single change?
- Bank mastery experiences: keep a “wins” log to cement “I can do this.”
Why this matters: Self-efficacy strengthens as you accumulate mastery experiences; that belief then feeds effort and persistence. [7] PMC
Mini Case Studies (Realistic Scenarios)
Case 1 — Weekly Videos, Finally
- Before: Sam believed he could grow a channel but shipped 0 videos in 2 months.
- Intervention (4 weeks): One specific goal; WOOP obstacle = “Netflix autopilot”; if-then: If 7:30 p.m., then storyboard 25 min.
- After (4 weeks): 4 videos published; average watch time up 18%; 2 inbound partnership emails.
- Mechanism: Expectancy sustained attention; if-then plans killed ambiguity at start time. [4][6] Cancer Control+1
Case 2 — Sales Outreach Without Dread
- Before: Jada “believed” she could hit 10 meetings/month but avoided outreach after rejections.
- Intervention (6 weeks): Goal = 60 quality touches/month; WOOP obstacle = “post-rejection slump”; if-then: If rejection email arrives, then 2-minute walk + send next template.
- After: 61 touches, 12 meetings booked, pipeline +€14k.
- Mechanism: Mental contrasting anticipated the emotional obstacle; if-then triggered a precise recovery behavior. [3][4] University of Hamburg - Psychology+1
FAQs
Is belief enough on its own? No. Expectation can nudge attention and persistence, but outcomes require behaviors. That’s why expectancy effects are strongest when linked to concrete action opportunities. [1][2][6] Simply Psychology+2EBSCO+2
Should I visualize success? Visualize process (steps, cues, corrections), not just the trophy. Mental practice helps performance—especially when it rehearses the how—but works best alongside WOOP and if-then plans. [10][11][5] ScienceDirect+2PMC+2
What if motivation dips? That’s normal. Use tiny if-then actions to re-enter the task (e.g., open editor, write 3 bullet points). As you rack up small wins, self-efficacy (confidence in your ability) rises—and motivation follows behavior. [7][4] PMC+1
Is optimism always good? Optimism correlates with better health behaviors and coping, but unrealistic optimism can blind you to risks. Counterbalance with mental contrasting so you face obstacles head-on. [8][5] PMC+1
Final Thoughts (and Your 10-Minute Start)
Belief is a powerful decision: I chose. But results come from friction-free execution: and I planned how it will come. Take ten minutes, fill one WOOP, and create three if-then cues for tonight. Then let tomorrow’s you inherit less resistance and more momentum.
About Cassian Elwood
a contemporary writer and thinker who explores the art of living well. With a background in philosophy and behavioral science, Cassian blends practical wisdom with insightful narratives to guide his readers through the complexities of modern life. His writing seeks to uncover the small joys and profound truths that contribute to a fulfilling existence.

